(Japanese Modernist Commercial Design and Typography) - Aoyama, Seiji (Masaharu Aoyama). Shinshiki Jitsuyo Kokoku Suketchishu. Japanese advertising designs. , 1929

Unpaginated collection of colorful Japanese advertsing designs, approximately 102 sheets printed recto only. Quarto (10 1/2 x 7 3/4 inches). Green decorated e-bound boards por folio, contents loose as issued, with accompanying cardboard slipcase with tle on mounted red label. Wear to slipcase including puncture near spine, small paper losses, and two repaired tears along top edge, extremely light bumping to portfolio, some light foxing and minor image transfer to a few sheets, colors overall extremely bright and fresh, overall very good. Osaka: Takamatsu Shoten, 1929. Seiji Aoyama, also known as Aoyama Masaharu (1893-1969) studied tradional ink painting at the Tokyo School of Fine Arts and worked at the Imperial Household Museum for a number of years. A distnguished printmaker and painter, many of his woodblock prints were self-carved and self-printed, while others were published by Ishiyama. He was close to the Sosaku Hanga art movement, a Japanese movement which embraced Western ideals and advocated for direct artist involvement in the printmaking process from design to final product. Traditionally, Japanese woodblock printing was a collaborative effort using many individuals with diverse skills. The Sosaku Hanga movement was formalized with the establishment of the Japanese Creative Print Society in 1918. This volume presents a suite of colorful adver sing sketches, with 98 colorful plates out of 102 total sheets, showcasing innovative techniques and offering ideas for how to design effective and modern advertisements at the me. Many of the images could be used as a blank canvas or template to apply text to. Some are very vague images which could be applied to all sorts of adver sements, and depict things like landscapes, geometrical or abstract designs, florals, or classic Japanese iconography such as women in kimonos. Others are much more specific designs promoting ideas or products such as eyeglasses, beverages, women's and men's fashion and accessories, stationery products like pens and ink, travel, and sport.